Bravo is launching a new digital initiative where fans can pick the scenes they want to see online. They will kick off the ‘select a scene’ campaign with the highly rated, “Real Housewives of Atlanta” reunion show.
Following the April 27th re-air of the reunion, Housewives fans will be able to pick the scenes they want to see. Bravo labels this a first in unscripted/reality programming and hopes it will further drive fans to their digital content. It also give fans hands on interaction in choosing the story lines they want to watch.
Bravo plans to expand the ‘select a scene’ module to other programs later in 2014.
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